Brand Identity Style Guide

The Southern University Agricultural Research and Extension Center’s Office of Communications, Technology and Advancement has developed this Brand Identity Style Guide for the faculty and staff of the SU Ag Center and the College of Agricultural, Human and Environmental Sciences.

Our primary focus with this guide is to provide University-specific information such as the official SU Ag Center and College of Ag colors, brand applications, video, social media, HelpDesk, and web guidelines.

Our goal is to present a consistent and high-quality standard that appropriately reflects the SU Ag Center and College of Ag standard of excellence. We encourage faculty and staff to become familiar with these guidelines and to use them whenever possible. When executed well, branding can tell the story of an institution without the use of words. It serves as a visual representation of the soul and spirit of our university, helping to showcase our character and core values to a growing audience. The more consistent brand, the greater its power.

We offer you this manual to be used both as a helpful reference guide and practical tool for unifying and building the the SU Ag Center and College of Ag brand moving forward. We urge you to follow it closely and if there are questions, please contact the Office of Communications, Technology and Advancement.

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